The Genius For The Rest Of Us

Therein lies another problem with this campaign. In the effort to show that the Genius is the most helpful guy in the world, Apple has created customers who, shall we say, are on the dim side. In past ads, Apple has shown “ordinary people doing extraordinary things,” simply because Apple products are so easy to use. Now we have thick people who want to be better, but need a Genius to help. Not exactly flattering.

Una volta col Mac potevi fare tutto da te perché era fatto in modo da rendere semplice quello che gli altri facevano difficile.

Da: New Mac ads: landing with a serious thud « Observatory.