Boh Logo

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The three letters in the logo are grouped in a geometric configuration inspired by the essential shapes used in automobile design: the F, derived from a square, symbolizes concreteness and solidity; the C, derived from a circle, representing wheels and movement, symbolizes harmony and continuity; and finally, the A, derived from a triangle, indicates energy and a perennial state of evolution.

The logo’s design lends itself to an extraordinary range of symbolic interpretations. It uses a versatile, modern language capable of expressing continuous change without losing its core identity.

Da Fiat and Chrysler adopt a new logo – FIAT Space.

3 pensieri riguardo “Boh Logo”

  1. Ma non doveva restare tutto in Italia? (Sede in Olanda, tasse in GB, dice Repubblica)
    E… solo io maliziosamente e un poco inconsciamente ci aggiungo una I ?

  2. Pingback: Agronimi | eDue

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