The 1977 US EPA Graphic Standards System

Before 1970, the United States was in a radically different place.

Our environment, our cities, our people: abused, dirty, and sick after years of neglect.

President Nixon decided to change that. In 1970, the United States Environmental Protection Agency was enacted to protect the environment and the American people.

One of the Environmental Protection Agency’s (EPA) top priorities was consolidating numerous state offices––research activities, monitoring, standard-setting, and enforcement activities––to more efficiently carry out its goal of “working for a cleaner, healthier environment for the American people.”

But there was one area in which the EPA—like many government agencies of the time—was terribly inefficient: their graphic design and communications department. Millions of dollars were being wasted annually due to non-standardized formats, inefficient processes, and almost everything being designed from scratch.

Enter design firm Chermayeff & Geismar.

Un lavoro di altissimo livello; il buon design non solo non invecchia, ma spesso ridicolizza i nuovisti che ignorano le basi.
In questi giorni in raccolta fondi su Kickstarter c’è la riedizione del manuale.